Brocanteuse: Discover my story
It all started in Paris, one day in November when I happened
to be at the Saint-Ouen flea market in Paris.
At the center of that swarming and shouting, I discovered the love for the dawn light infiltrated among the stalls and for the smells of the secrets brought into the open.
The time of markets, beaten by the rhythm of tireless negotiations, is the time of revolution: because in an era where everything is made to be eaten, discarded and replaced, the charm of something that crosses the centuries to continue to live in our hands has the flavor of an iron will act.
It is not only the ethical choice of reuse and recycling, which aims to reduce the impact of our lives on this planet, but for the importance of the stories that certain objects carry with them, and that should not go lost.
But it’s also a matter of style, the ability to reinterpret the past by giving it a new light.
Every good piece of furniture and every good suit are carriers of a style that calls for a new interpretation: give them it has become my passion.
For this reason I don’t restructure: I like to find and then offer things as they are, raw, eroded by time, marked by centuries. I propose them with my own eyes, suggesting solutions and atmospheres, but I like to think that only their next owner has the right to decide what to really do with them and their nth life.
Sifting markets throughout Europe, I look for the best and I bring it among people: my itinerant temporary shops become connecting links between past and future, in which the meeting and narrative philosophy that animates the best markets spreads and propagates. An infectious passion for timeless beauty. Adventures, products, activities, stories and events can all be found on Brocantart blog: don’t miss them.
Elena S. BROCANTART
Showroom (by appointment only): 27th, Montenapoleone, Milan e-mail: info[at]brocantart.com